Cookie Policy
Version 1.4. Last updated October 14, 2026
3. Necessary Cookies
These cookies are required for the website to function. Without them, core features, like remembering your cookie choices or submitting forms, would not work. You cannot opt out of these cookies in the banner.
This includes Cloudflare Turnstile, which we use to keep bots out of our forms. It runs invisibly when you submit a form and reads limited technical data from your browser to make that check. Cloudflare handles that data under the Cloudflare Turnstile Privacy Addendum.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| enzrossi_cookie_consent | EnzRossi | Stores your cookie choices and when you made them | Local storage, until you clear it |
| NEXT_LOCALE | EnzRossi | Remembers your language (English or Portuguese) | Up to 1 year |
| enzrossi_attribution | EnzRossi | Remembers the campaign link (UTM tags and ad click reference) that brought you to the site, so it is saved with the next form you send. It leaves your browser only with a form you submit. | Local storage, 30 days |
| cf_chl_* | Cloudflare Turnstile | Confirms that a form submission comes from a person and not a bot. Set only when you submit a form. | Session |
4. Analytical Cookies
Analytical cookies help us understand how visitors use our website so we can improve it. We use Google Analytics 4 and Microsoft Clarity for this purpose. These cookies are only set if you accept analytics cookies in the cookie banner.
The data is pseudonymous, not anonymous. The cookies hold a random identifier for your browser, and your IP address reaches Google or Microsoft when the tools load. Clarity also records sessions (clicks, scrolling, mouse movement, and the pages you view) and builds heatmaps from them.
Google Analytics runs in Consent Mode. Before you accept, it sets no cookies, but it still sends Google basic signals about each page view (such as the time, the page, and browser information, with your IP address as part of the request). Google uses them to produce aggregate, modeled statistics. Microsoft Clarity does not load at all until you accept.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics | Maintains session state for GA4 | 2 years |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session | 1 day |
We also measure traffic and page performance with Vercel Web Analytics, Vercel Speed Insights, and Cloudflare Web Analytics. They set no cookies, do not fingerprint your browser, and do not track you across sites, so they run for every visitor regardless of your cookie choices. They report to us only as aggregate numbers.
5. Functionality Cookies
Functionality cookies save what you typed in a form, such as your name and email, so the website can fill it in for you next time. They are saved only after you use the related form, stay in your browser, and are not sent to us until you submit a form again. You can delete them at any time by clearing your browser's site data, which means you will need to type that information again.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| enzrossi_contact_info | EnzRossi | Pre-fills contact forms with the name and email you entered before | Local storage, until you clear it |
| enzrossi_resource_user | EnzRossi | Remembers the details you entered to download a resource, so you can download others without typing them again | Local storage, until you clear it |
| enzrossi_tool_email | EnzRossi | Remembers the name and email you entered to use our free AI tools | Local storage, until you clear it |
| enzrossi_calculator_quote | EnzRossi | Keeps the estimate you built in the cost calculator so it can be added to your contact request | Local storage, until you clear it |
| enzrossi_newsletter | EnzRossi | Remembers that you subscribed to the newsletter so we don't ask again | Local storage, until you clear it |
6. Marketing Cookies
Marketing cookies let us see which companies are visiting our site and which pages draw interest, so our team can follow up with businesses that might be a good fit. We use Apollo.io for this. We also use OpenAI's ChatGPT Ads Measurement Pixel to learn whether our ads in ChatGPT lead to contact requests. We do not use them to show you ads on other websites.
Apollo sets a first-party cookie and collects technical data such as your browser, device, IP address, and referral source, along with the pages you view. It matches this against its own database to identify the visiting company, and for some visitors based in the US, individual business contact details. This means some of your browsing data is shared with Apollo, which also uses it under its own privacy policy.
The OpenAI pixel sets first-party cookies that keep the reference of the ChatGPT ad you clicked, a random identifier for your browser, and your measurement choice. When you send a contact or quote request, we also tell OpenAI that a request came in, with that ad reference, a SHA-256 hash of your email address and name, your IP address, and your browser details. We never send your email address in readable form or the content of your message. OpenAI uses this data to measure our ads, under its own privacy policy.
These cookies are only set, and OpenAI is only told about your request, if you accept marketing cookies in the cookie banner. You can withdraw that consent at any time through "Cookie settings".
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| Apollo visitor identifier | Apollo.io | Identifies unique visitors and the companies they belong to for B2B marketing and outreach | Persistent (first-party cookie) |
| __oppref | OpenAI (ChatGPT Ads) | Keeps the reference of the ChatGPT ad you clicked, so a later contact request can be credited to it | 30 days |
| __obref | OpenAI (ChatGPT Ads) | Random identifier for your browser, used to match contact requests to ChatGPT ads | 1 year |
| __oaiq_consent | OpenAI (ChatGPT Ads) | Remembers whether the ChatGPT Ads pixel may measure, so it stops when you withdraw marketing consent | 30 days |
7. Third-Party Services
Some features on our website are provided by third-party services, which may also set cookies on your device or receive technical data from your browser. We use the following third-party tools:
- Google Analytics 4: Website traffic and user behavior analysis. Their privacy policy
- Microsoft Clarity: Session recording and heatmaps to understand user interaction. Their privacy policy
- Apollo.io: Website visitor identification, matching traffic to companies and contacts for B2B marketing. Their privacy policy
- OpenAI (ChatGPT Ads): Measuring whether our ads in ChatGPT lead to contact and quote requests, only after you accept marketing cookies. Their privacy policy
- Vercel Web Analytics and Speed Insights: Cookieless traffic and performance measurement, with no cross-site tracking. Their privacy policy
- Cloudflare (Turnstile and Web Analytics): Bot protection on forms, and aggregate traffic and page performance measurement that sets no cookies and does not track you across sites. Their privacy policy
- Cal.com: Booking calendar for scheduling a call, which may set its own cookies when it opens. Their privacy policy
Our Privacy Policy lists every service provider that receives personal data from the website and explains the transfer of that data to the United States.
9. How Long Cookies Are Stored
Cookies and local storage can last for different periods:
- Session cookies are deleted when you close your browser.
- Persistent cookies remain on your device for a set period (shown in the tables above) or until you delete them manually.
- Local storage has no expiry date. It stays in your browser until you clear your browser's site data.
10. Updates to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with a new version number and date, and described in the revision history below. If we add a new optional category or tool, we will ask for your consent again through the cookie banner.
11. Contact
If you have questions about our use of cookies, or want to exercise your rights over your personal data, contact our Data Protection Officer (encarregado):
Data Protection Officer: Matheus Georges Helal
Email: privacidade@enzrossi.com
EnzRossi Software Solutions LTDA, Av. Bento Munhoz da Rocha Netto, 632, Rooms 201 and 204, Ed. Torre Norte SLJ 2, Industrial Zone, CEP 87030-010, Maringá-PR, Brazil
12. Revision History
| Version | Date | What changed |
|---|---|---|
| 1.4 | October 14, 2026 | Added the ChatGPT Ads Measurement Pixel (OpenAI) to marketing cookies, and the local record of the campaign link that brought you to the site. |
| 1.3 | October 10, 2026 | Made clear that analytics and marketing cookies are opt-in and removed the statement that browsing implies consent. Corrected the storage table to match what the site stores, added the language cookie and the cookieless measurement tools, described the pseudonymous nature of analytics data and Google Analytics Consent Mode, and added the Cookie settings link in the footer. |
| 1.2 | July 29, 2026 | Added bot protection on forms (Cloudflare Turnstile). |
| 1.1 | July 15, 2026 | Added marketing cookies (Apollo.io). |
| 1.0 | April 8, 2026 | First version. |